A friend who had been in a class of mine (CAS Campaigning) and was giving a speach yesterday approached me after his speech. His – and his colleague’s – speech was about 10 lessons for starting and for avoiding social media shitstorms.
He thanked me for the lessons he had learned and my book, which he called a bit chaotic but very helpful. Especially the checklists that I developed were extremely helpful. So far, so good…
The he said “But you have to be aware of the fact that you are losing your pole position because you are not enough present online. There are others now setting the agenda and you are falling more and more behind.”
I didn’t know what to say. I’ve been doing so much social media campaigning for customers, that indeed, I totally neglected what he called “ego marketing” and what he recommended me to do more. On the other hand I don’t need it, as my clients base is big enough and the business is still happening face to face or via recommendations.
Should I do more ego marketing just for my own or my agency’s branding? My business has been doing extremely well these last years. Thinking in scenarios (Strategic Campaigning Guideline No. 13) I guess this friend might be right. Campaigning, marketing and communication are moving on, towards the online spaces. Who wants to be leading should not give the impression of staying behind, even if it’s not true… In the end the facts are not what counts, but how people interpret the facts (Strategic Campaigning Guideline No. 13). Maybe I’ll do a little more ego-marketing from now on.