As some of my readers may know I created a set of 14 Strategic Campaigning Guidelines that should help any campaigner or campaign manager to be more successful by complying with them. «Tenacity and perseverance in the pursuit strategy» is No. 6. The best English literature about it is probably the English version of my book The AC/DC Strategy (Kindle, Paperback). And then last week I came across a post on one of my favourite blogs (Seth Godin’s blog). It explains perfectly what I mean. Read it (here or here):
Tenacity is not the same as persistence
Persistence is doing something again and again until it works. It sounds like ‘pestering’ for a reason.
Tenacity is using new data to make new decisions to find new pathways to find new ways to achieve a goal when the old ways didn’t work.
Telemarketers are persistent, Nike is tenacious.
AC/DC is probably both. And what are you?
(Find out more by booking the upcoming Campaigning Training in Zürich, 21st and 22nd November)