The tragedy of the COVID-19 crisis has taken much attention away from the threat of climate change, as institutions devoted themselves to protecting lives and livelihoods. Sustaining an effective public-health response remains a top concern for many policy makers and business executives. Severe job losses and revenue declines in some sectors, along with the high likelihood of an economic recession, have also compelled policy makers to mount an unprecedented financial response, which already exceeds $10 trillion, according to McKinsey estimates.
— Weiterlesen www.mckinsey.com/business-functions/sustainability/our-insights/how-a-post-pandemic-stimulus-can-both-create-jobs-and-help-the-climate
It is time to stop believing that washing hands and keeping distance is sufficient to prevent an infection. Aerosols have the potential to infect you in a distance of 14 metres (evidence of real case)
The risk of contagion is highest in indoor spaces but can be reduced by applying all available measures to combat infection via aerosols. Here is an overview of the likelihood of infection in three everyday scenarios, based on the safety measures used and the length of exposure
Importantly, consumers even chose more expensive tickets with a fee described this way over cheaper tickets that had no extra $14 fee attached at all.
„Taxes feel like you’re charging people money for nothing,“ said Hardisty. „Whereas an offset is the idea that, ‚Sure we’re paying, but we kind of have an idea where that payment is going, to make the environment better,‘ which is what people want.“
There’s a growing consensus that the next year-and-a-half are key in the battle against rising temperatures.
— Weiterlesen www.bbc.com/news/science-environment-48964736
Business leadership podcast by Executive Coach Lisa Christen with AI Marketing and business campaigning guru Peter Metzinger.
— Weiterlesen christenconsulting.ch/ep-13-the-future-of-marketing-is-ai-humans-with-peter-metzinger/
More people are starting to feel as if their days are filled with tasks and projects that are left unfinished. While there may not be one proven method to help you complete it all, there are a few that can help you feel more accomplished. This article shows the different ways to analyze your work day. One choice is to
— Weiterlesen www.campaigning.swiss/post/master-your-time-5-daily-scheduling-methods-to-bring-more-focus-to-your-day
If you are faced with the task of choosing between Facebook and Twitter to implement your social media strategy, you should consider a side-by-side comparison of the features, and notate which platform provides the most value for your needs. In this article, you will find a short breakdown between the two platforms to
— Weiterlesen www.campaigning.swiss/post/twitter-vs-facebook-which-platform-should-your-business-be-on
This article experiments with the copy length to maximize campaign performance. Contrary to the experts that claim the best way to achieve maximum leads is to have short copy, emojis and a few key points, the ads with at least one paragraph achieved the best performance, and the results improved over ads with only one
— Weiterlesen www.campaigning.swiss/blog/how-this-simple-trick-significantly-increases-the-performance-of-facebook-ads
This article demonstrates how to effectively use micro-conversions as a step in your buyer’s journey. While micro-conversions seem to be minor, if used properly, they can prove to be very effective in your marketing efforts. At some point, it may be worth taking a look at the source of your ad efforts, to help determin
— Weiterlesen www.campaigning.swiss/blog/micro-conversions-what-they-are-why-they-matter-how-to-track-them
When I landed in Tokyo last Friday I got a message via WhatsApp asking me if I could speak about Artificial Intelligence in tourism and the transformation that the industry will have to master. It was a reaction on my latest post here. I will speak in the tourism track right after Amazon bestseller Christopher Kai and we will answer questions during the following panel together.