Science: What it is, how it works, and why it matters

«Science is the most reliable method of understanding objective reality because it recognizes and corrects for our individual limitations and biases. Finding consensus isn’t easy––or pretty––as each scientist is incentivized to find flaws or limitations in each other’s work, but claims that withstand the collective scrutiny of the scientific community become the facts, models, laws, and theories that are used to further expand the body of knowledge. 

Science created our modern world. It touches every aspect of our lives, from our health to the environment. The key to making good decisions, to knowing when someone is full of poo and trying to take advantage of you, is science literacy. 

Unfortunately, too many science classes focus on what science knows instead of how it knows, leaving too many unable to spot claims that seem scientific…but aren’t. Science literacy is more than memorizing facts – it’s understanding how the process of science works.

As the great Richard Feynman said, “Science is a way of trying not to fool yourself. The first principle is that you must not fool yourself, and you are the easiest person to fool.”»

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Importantly, consumers even chose more expensive tickets with a fee described this way over cheaper tickets that had no extra $14 fee attached at all.

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How this simple trick significantly increases the performance of Facebook ads

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