Masterclass: Strategisches Campaigning im KI-Zeitalter · 27. Oktober, Zürich · 12 Plätze Zum Programm

Tag: 10. September 2026

Thursday Quote: „Real power is what you don’t have to use.“

Stylised navy-blue eagle with outstretched wings and a lightning bolt on its chest beside the quote *“Real power is what you don’t have to use.”* The landscape-format graphic features a clean white and light-blue background with layered mountain silhouettes, followed by an explanation linking the quote to **SCG 1 – Polarise, profile, position**, emphasising that true strategic power comes from a strong position that rarely needs to be demonstrated. The **Power Campaigning** logo appears beneath the eagle.

Echte Macht muss nicht demonstriert werden – ein Thursday Quote im Lichte von SCG 1: Polarisieren, profilieren, positionieren.