Masterclass: Strategisches Campaigning im KI-Zeitalter · 27. Oktober, Zürich · 12 Plätze Zum Programm

Tag: 1. Oktober 2026

Thursday Quote: „Whoever defines the question, owns the answer.“

**Alt text:** Landscape feature image for «Thursday Quote on Power» with the quote «Whoever defines the question, owns the answer.» A man stands beside a large question mark overlooking a mountain landscape, while a winding road leads towards several signposts marked «ANSWERS». The image symbolises agenda-setting and framing: whoever determines the question defines the field in which others must seek their answers. At the top right is the blue Power Campaigning eagle with lightning bolt.

Wer die Frage definiert, gewinnt die Antwort – ein Thursday Quote im Lichte von SCG 2 (Die Agenda kontrollieren) und SCG 1 (Polarisieren, profilieren, positionieren).