Master Your Time: 5 Daily Scheduling Methods to Bring More Focus to Your Day
More people are starting to feel as if their days are filled with tasks and projects that are left unfinished. While there may not be one proven method to help you complete it all, there are a few that can help you feel more accomplished. This article shows the different ways to analyze your work […]
Twitter vs. Facebook: Which Platform Should Your Business Be On?
If you are faced with the task of choosing between Facebook and Twitter to implement your social media strategy, you should consider a side-by-side comparison of the features, and notate which platform provides the most value for your needs. In this article, you will find a short breakdown between the two platforms to — Weiterlesen […]
How this simple trick significantly increases the performance of Facebook ads
This article experiments with the copy length to maximize campaign performance. Contrary to the experts that claim the best way to achieve maximum leads is to have short copy, emojis and a few key points, the ads with at least one paragraph achieved the best performance, and the results improved over ads with only one […]
Micro Conversions: What They Are, Why They Matter, & How to Track Them
This article demonstrates how to effectively use micro-conversions as a step in your buyer’s journey. While micro-conversions seem to be minor, if used properly, they can prove to be very effective in your marketing efforts. At some point, it may be worth taking a look at the source of your ad efforts, to help determin […]
I’ll be speaking tomorrow at the Worldwebforum
When I landed in Tokyo last Friday I got a message via WhatsApp asking me if I could speak about Artificial Intelligence in tourism and the transformation that the industry will have to master. It was a reaction on my latest post here. I will speak in the tourism track right after Amazon bestseller Christopher […]
FDP Clean Up Day und das Kippenproblem
Impressionen vom gestrigen FDP Clean Up Day. Weit mehr als ein Dutzend Mitglieder der FDP Dietikon und drei Vorstandsmitglieder des Quartiervereins Limmatfeld haben den Rapidplatz und die Nötzliwiese von Unrat befreit. Die enorme Menge an Zigarettenstummeln beschäftigt mich seitdem. Das ist wirklich schlimm. Wie können wir erreichen, dass Raucher ihre Kippen ordentlich entsorgen und nicht […]
What Deep Learning Shares With Little Kids
Yesterday I came across this article in Psychology today: The beauty of deep neural network is that they seem to have much in common with the human mind—on steroids and capable of learning at the speed of light. — It contains the statement “scientists are experts at correcting their errors. And they do this by […]
business campaigning® – Made for Africa
I am on my way back from a 6 days trip to Kenya and if I would be asked describe this trip in a few words I would say „After 20 years of hard work trying to promote my business campaigning® model in Europe I finally found the fertile soil for it in Africa. It […]
20 Years Business with Campaigning
(For the English version scroll down, please.) Heute vor genau 20 Jahren war es so weit. Am ersten Tag in meinem «Leben nach Greenpeace» kratzte ich alles Geld zusammen, das ich hatte und kaufte mir einen Mac, einen Bildschirm und einen Drucker. Ich hatte schon zuvor die Idee gehabt, dass sämtliche Kampagnen und Veränderungsprozesse den gleichen […]
The First Annual Gifters Summit in Beverly Hills
A few weeks ago I had an inspiring visitor on our rooftop terrace: Christopher Kai, an “entrepreneur, global speaker, founder of the Gifted Professional Speaker (GPS) Program and an Amazon #1 bestselling author of “Big Game Hunting: Networking with Billionaires, Executives and Celebrities.” He has given over 1,000 presentations to a global audience from 30 […]