«Washington’s New Blitzkrieg and How Integrated Campaigns Could Help Swiss Banks»
Our US-Partner Sid Balman published an article today in Switzerland’s leading blog for the banking industry: «Washington’s New Blitzkrieg and How Integrated Campaigns Could Help Swiss Banks» The virtual artillery barrage the US Justice Department launched recently on the heart of Switzerland’s banking center – Zurich’s venerable Paradeplatz – shattered a peace agreement for which […]
business campaigning® in Washington D.C.
Last Friday the time had come. I ran Washington D.C.’s first campaign strategy workshop based on my business campaigning® model. The workshop was for a client of our partner agency turner4D. Most important tools were „Four Layers of Planning“, a strategy mindmap based on my strategy definition and a process that has proved to be […]