Tonight we had a presentation on Facebook Campaigning for which we merged our monthly pro:campaigning skillshare meeting with the general Currywurst & Campaigning gathering. For me the most important outcome was the realisation what it means that 30% of all under 25 years old do not use Google anymore. They remain completely inside of Facebook, even for searches… Others, less familiar with Facebook, profited from a detailed introduction into Facebook’s secrets and the Way it works and how you can use it
as a campaigning plattform. If your stakeholders and target groups are young, then you have to use it.