Just read the following article from emarketer.com. It says that according to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report:
- Twitter followers were more than twice as likely to buy a brand which they followed than Facebook users. In other words: Twitter followers are more loyal and easier to mobilize
- Because of Twitter’s much smaller user base just 3% of US internet users follow a brand through the microblogging service
- Those who do follow brands on Twitter are likely to be influencers in general, while Facebook users are more like the average consumer
- Since Facebook users often become brand fans on the site because they are already fans in real life and want to use the brand as part of their self-image, it may be more difficult for them to actually increase their spending or advocate for the brand more than they did before “liking.”
Read the complete article here: http://www.emarketer.com/Article.aspx?R=1007928