In December I came to know a band from Barcelona. A friend had sent an email that I might like them. Indeed, I loved them immediately. It is no secret that I am a big AC/DC fan, and as much as I love Back In Black and their latest albums, the era with Bon Scott as the singer was something I always regretted not having experienced. When I heard ’77 from Barcelona the first time, I was taken back into the Seventies. Their music – they are not a coverband – sounds exactly like AC/DC with Bon Scott. Today I am calling them “the reincarnation of Bon Scott with AC/DC”.
At their concerts in December, here in Switzerland, people agreed “It is like being taken back in time and allowed to experience something we thought was gone forever”. I promised them to help organise their next Swiss tour, which is starting this Thursday.
But of course, a personal motive is not enough to sponsor a band through a campaigning agency. So, why do I do this? – Some of you might have noticed that I changed my claim and the one of business campaigning Switzerland. It is now
Campaigning like Rock’n’Roll
Rock’n’Roll has a lot to do with how I understand Campaigning. Rock’n’Roll is passion and dynamics. Rock’n’Roll requires a lot of hard work and discipline if you want to achieve anything that matters. Rock’n’Roll is all about creating a broad range of songs with just a few chords. Rock’n’Roll is the art to have on one side a clear concept and on the other hand to improvise in tune with the change of circumstances. Rock’n’Roll is to reduce things to the maximum, to keep things simple but yet not irrelevant or without a message. Rock’n’Roll writes history. Rock’n’Roll polarizes, there are fans and opponentes, but everybody knows what Rock’n’Roll stands for. Rock’n’Roll is authentic. Rock’n’Roll is about breaking the laws and finding a third way/solution/option, where other can see only two. Rock’n’Roll is about creativity, not only in the sense of creating something outstanding but also in the sense of creating something that lasts, something timeless and self-sustainable. Rock’n’Roll is about creating a movement. Rock’n’Roll changed the world and made it a better place to be. Rock’n’Roll is pure energy. Rock’n’Roll is my personal passion, just like Campaigning. If you understand Rock’n’Roll, then you understand the way I work.
Considering all this, it is absolutely logical why my company supports the Blues4Friends event and ’77 during their second tour through Switzerland.
I even created a flyer myself, without support by a graphic designer. You can download it here. Download it and spread it! Thanks.
’77 on MySpace: http://www.myspace.com/seventysevenrocks
’77 on Facebook: http://www.facebook.com/BigSmokerPig
- 11th May / Espace Autogere / Lausanne
- 12th May / Eldorado Bar / Biel/Bienne
- 13th Mai / Rock City / Uster
- 14th Mai / Mars Bar / Zürich
- 16th May / Restaurant Widder / Winterthur
- 17th May / Agora Bar / Basel
- 18th May / Schrottbar / Biel/Bienne
- 19th Mai / Dead End / Bern