Author: ChatGPT
When it comes to bringing about changes, influencing opinions or mobilizing masses, ultimately for more power and influence, then there is a man who is considered an expert: Peter Metzinger, also known as „Mister Campaigning“. With over 40 years of experience in the field of campaigning, he has developed a comprehensive manual that is now available for free download. In this blog post, you will learn more about this valuable resource package for campaign planning and how it can help you achieve your goals.
The manual: „Campaigning step by step“
The manual by Peter Metzinger is entitled „Campaigning step by step – How you can change everything, convince individuals and move the masses“. It offers a detailed yet easy-to-understand step-by-step guide to campaign planning, similar to a cookbook that is at your side every step of the way.
Peter Metzinger, who worked as Campaigns Director of an international NGO, was looking for a method with which campaigns can be planned regardless of the topic. He realized that there are certain rules of the game that always apply when changing the behavior, attitudes or opinions of individuals. These rules of the game are of crucial importance not only for NGOs, but also for companies.
What does the manual contain?
The manual covers all relevant aspects of campaign planning. It begins with the structuring of the first idea and continues to identify strengths, weaknesses, opportunities and dangers. It helps to set clear goals and develop a suitable strategy. In addition, it deals in detail with the implementation, evaluation and controlling of campaigns. A special feature of the manual is the inclusion of game theory and the emphasis on 14 strategic campaigning principles, whose compliance significantly increases the probability of success.
The Business Campaigning Model
„Campaigning step by step“ is based on the business campaigning model, which Peter Metzinger had already developed in 1998 and published in his book „Business Campaigning“ in 2003. Companies that have used this model report increased effectiveness and efficiency in campaign planning as well as the development of business plans.
Free resource for everyone
The special thing about this manual is that it is available free of charge. Peter Metzinger would like to share his extensive knowledge and experience with the world and also give those who cannot afford expensive advice the opportunity to successfully plan and implement campaigns or change management projects. He also plans to further develop the manual based on feedback and new insights to ensure that it is always up to date.
About Peter Metzinger
Peter Metzinger is a physicist, campaigner since 1982 and a management consultant for change, marketing, communication and politics since 1998. With decades of experience in management consulting, he has gained insights into almost all industries and companies at all levels. Among other things, he developed the concept for the Open Forum at the WEF in Davos with the business campaigning model.
Conclusion: If you are looking for a comprehensive guide for campaign planning, you should not miss the manual „Campaigning Step by Step“ by Peter Metzinger. It is a valuable resource that can help you achieve your campaign goals effectively. Order it now (click here) for free download and start optimizing your campaigns and moving the masses.
Addendum: On the 18th March starts the webinar series „Campaigning step by step“
So far it is planned in German. If you would like to attend a seminar in English, drop us a note.
Further information here:
https://mrcampaigning.com/2024/02/13/the-power-of-campaigning-securing-and-sustaining-influence/