Importantly, consumers even chose more expensive tickets with a fee described this way over cheaper tickets that had no extra $14 fee attached at all.
“Taxes feel like you’re charging people money for nothing,” said Hardisty. “Whereas an offset is the idea that, ‘Sure we’re paying, but we kind of have an idea where that payment is going, to make the environment better,’ which is what people want.”
https://www.sciencedaily.com/releases/2019/10/191003133143.htm