Narrative Power and Climate Delay – What Bill Gates Just Taught Us About Agenda-Setting
Bill Gates’ latest climate letter is a masterclass in agenda-setting — a subtle shift from urgency to comfort. Mr. Campaigning analyses how narrative framing can delay action and why defining the battlefield early is key.
How Zohran Mamdani Won New York – And Redefined the Art of Campaigning
Campaigning, at its core, is the method of gaining more power and influence — not through manipulation or money, but through mobilization, meaning, and momentum. The recent victory of Zohran Mamdani in New York City shows just how powerful this method can be when executed with creativity, authenticity, and strategy. In November 2025, the 34-year-old […]
Now it’s scientifically proven: Likes are no coincidence – emotions drive success online.
New research shows that emotional expression — not identity — drives social media success. Posts rich in feelings and emojis attract more likes and engagement.
With Great Power Comes Great Responsibility
In his new post, Mr. Campaigning Peter Metzinger reflects on the meaning of “With great power comes great responsibility.” He explains what leaders like Trump, Milei and Putin reveal about the misuse of power – and how ethical campaigning can channel influence toward positive change.
European All-Electric Politics – When Strategy Becomes a Blindfold
Why the EU’s All-Electric Approach Is a Lesson in Missing Foresight Summary The EU set out to make road transport climate-neutral with a radical all-electric strategy — but failed to anticipate the consequences. Now it is forced to backtrack. Three Strategic Campaigning Principles could have helped prevent this mistake: Mindfulness and Foresight, Scenario Thinking, and […]
The Rhythm of Change
Climate change, polarization, democratic backsliding—solutions exist, but pushing too hard too fast creates backlash. At Mr. Campaigning, we design campaigns that align with society’s rhythm—strategic, solution-oriented, and built for broad support. If you want to move people instead of losing them, join our Campaigning for Solutions.
Power Design: Three Dimensions of Power Through Design
Power design is about the ways in which design can shape and strengthen power and influence of a campaigning organisation.
Navigating the Sands of Power: Insights from Dune 2
Today’s ‚Thursday quote on power‘ is inspired by a quote from the movie Dune 2. I prompted ChatGPT with ‚Write a blog post in English about the following quote from the movie Dune 2: Power over Spice is power over everything‘. The following post is the original outcome. There was no need for adaptation (as […]
The Power of Knowledge and the Influence of Character in Campaigning for Companies and Organisations
Bruce Lee’s insight that „knowledge gives power, but character gives respect and recognition“ is a powerful reminder for businesses today.
The Bitter Taste of Knowledge Without Power
The Power of Knowledge in an Imperfect World In the ancient musings of Herodotus, there lies a profound statement that resonates through the ages and provides us with today’s Thursday Power Quote: „Force compels us to obey. That is the bitterest thing for a man: to have no power for all his knowledge.“ This phrase, […]