Why Social Media Campaigning?
Today we announced the second social media campaigning assignment for this year. But given the fact that business campaigning Switzerland is a strategic consultancy as well as an interdisciplinary, result-driven agency, the question arises why we focus on one specific tool(box). During a pro:campaigning skillshare workshop in May this year I even realised how dangerous […]
Another Currywurst Campaigning Night
Tonight we had a presentation on Facebook Campaigning for which we merged our monthly pro:campaigning skillshare meeting with the general Currywurst & Campaigning gathering. For me the most important outcome was the realisation what it means that 30% of all under 25 years old do not use Google anymore. They remain completely inside of Facebook, […]
pro:campaigning Skillshare Report | Currywurst Campaigning Night
Last night members of pro:campaigning from Zurich came together for their monthly Skillshare Night. Our guest Ludwig Lingg gave a presentation and workshop on Businessmodel Generation By Osterwalder & Pigneur. Full report here. After the formal gathering campaigning aficionados and Currywurst fans arrived for our informal meeting on Currywurst and Campaigning. When Samuli and I presented […]
“Listening first, selling second” – How Social Media Change The Way We Do Business
I posted this to the blog of pro:campaigning: “Listening first, selling second” is equivalent to what I say about Campaigning: first listen, then talk. The following video is an impressive summary of current figures and trends on social media and how they change the way we communicate and gives an impression what this may mean […]
Currywurst Campaigning Night
As chairman and secretary of the international industry association pro:campaigning it is my duty to organize monthly skillshare meetings (ERFA-Abende) in Zurich, where most of our members are based. During these skillshares we either develop further the concept and understanding of campaigning or we work on a problem that one of our members presents or we […]