Happy New Year And Why Social Media Is More Than Just A Toolkit
The following text I sent as a newsletter before Christmas. Again I am only writing in German for a mainly German speaking audience. What I basically say is that it was announced that in 2010 in the USA for the first time more money was been spent for online advertising than for print ads. This […]
SCG1: «Apple-Hasser schweissen Apple-Jünger noch mehr zusammen»
Im heutigen Tages-Anzeiger (via standart.at) beleuchtet ein Artikel die Art und Weise, wie Apple als Unternehmen polarisiert und sich dadurch so positioniert, dass das Unternehmen sich eine extrem loyale Fangemeinschaft schafft, begeistert und am Leben erhält. Wer das business campaigning® Modell kennt, wird merken, dass es sich dabei um den Strategischen Campaigning Grundsatz™ Nr. 1 […]
Back To Switzerland
I am currently having a stop over on my way from Melbourne to Switzerland. Before departure I got no more chance to write something. This time being in Melbourne was a more intense experience than the other times. Not only did I get a lot of work done and could still meet my friends and […]
Definitions
Progress on the English version of Business Campaigning is slower than planned. One reason is that I have to do more work for clients than I expected while being in Australia, far away from home. The other reason says more about the whole concept. It’s the importance of definitions. Today I had my second meeting […]
Maximizing ROI and Changerators
Yesterday I met Cate Newman-Marshall again at Nineteen Squares for a proper meeting to talk about the book. I had sent her some pages in advance, as far as I had gotten with writing and translating. (A lot of the work is translating my checklists.) She had a lot of good questions of understanding, coming […]