AC/DC With Axl Rose – Does That Make Sense?
After the first shock this morning I started to wonder how the news of hiring Axl Rose can make sense in the context of The AC/DC Strategy. Does it make sense in any way? Yes it does indeed. They have to fulfill a contract. Hiring Axl Rose as a guest vocalist does not leave a doubt: he is nothing more than a […]
AC/DC Without Brian Johnson Or Angus Young?
I was in the middle of writing a 2nd edition of«The AC/DC Strategy» (in German «Das AC/DC Prinzip» when the news about singer Brian Johnson having to stop hit. The major change to the 1st edition was to include the following thoughts, which arose already when rhythm guitarist Malcolm Young was replaced by his nephew Stevie […]
Why «The protest movement is failing…»
In a recent arcticle – «The protest movement is failing: it’s fighting the same old battles with the same poor results» – in The Guardian Deborah Doane is asking the question «Does Campaigning fail?» and summarizes her hypothesis with the sentence «Activists’ tendency to turn every issue into a fight against government or big business won’t create long […]
Why you should not believe in success factors derived from success stories
Two years ago a man in Australia found a 5 kilo gold nugget worth some 238.000 Euro. If asked how this happened he may have answered something like «first I went away from the city, then I passed by a forest after which I crossed a meadow before I got to a river». Now imagine you would try to find a […]
My office today
Working (anywhere) and waiting for AC/DC to play tonight.
How it came that I talked with AC/DC about quantum mechanics
It’s no big secret that I’ve been a hard-boiled AC/DC fan for 35 years. And of course I always wanted to meet them in person, but that seemed unattainable. Last October, the goal seemed within reach. I learned a week in advance that they would be in London to shoot the video for the new […]
business campaigning Switzerland is now business campaigning
The reason During the last 14 months my company business campaigning Switzerland GmbH has grown from a team of 2 employees in Switzerland to a team of 7 in Switzerland and 3 in Germany (Saarland, to be precise). With the new team and international direction, and also because our company, skills and offerings have developed, […]
«The place to be for strategic thinkers»
Giovanna de Marco has written an excellent article on the Campaigning Summit Switzerland for the UN Special Magazine on Multilaterism. I got the article today and would like to share it. Do it with love, no matter what. That is the belief that anything we do must have our brain’s mark and also our love’s imprint. This […]
«Connect to‘ vs. ‚Connect» – I couldn’t write it better. And we want more!
I love Seth Godin’s blog. He really knows how to express things in a simple way and how to give you new insights by focussing on what really counts. Yesterday I read a post titled «Connect to‘ vs. ‚Connect». Since splitting from Campaigning Summit Vienna we have been re-thinking the whole event, working out what is different between an […]
«Washington’s New Blitzkrieg and How Integrated Campaigns Could Help Swiss Banks»
Our US-Partner Sid Balman published an article today in Switzerland’s leading blog for the banking industry: «Washington’s New Blitzkrieg and How Integrated Campaigns Could Help Swiss Banks» The virtual artillery barrage the US Justice Department launched recently on the heart of Switzerland’s banking center – Zurich’s venerable Paradeplatz – shattered a peace agreement for which […]