Did nobody tell Philipp Maderthaner that Switzerland is not part of the European Union?
Yesterday a registered letter from the District Court of Zürich made my day. I had to laugh out loudly. The letter informed us that Philipp Maderthaner had tried „by means of a precautionary measure“ to prohibit us the use of the term Campaigning Summit in Campaigning Summit Switzerland and even demanded to shut down our website. As justification, he claims to […]
Philipp Maderthaner And Campaigning Summit Zurich – Facts, Good To Know
I hesitated for a long while with this post. There’s always a backlash when you carry an argument into the public. People believe you or they don’t. And if they don’t, your reputation suffers. But there are two reasons that lead me to the decision to publish some facts about working with Philipp Maderthaner. First of all, I […]
Campaigning Summit Switzerland ends partnership with Campaigning Summit Vienna
When Lorena and I suggested to Philipp Maderthaner and his Campaigning Bureau Vienna to arrange a Campaigning Summit in Switzerland, we did it on the agreement that we would be equal partners. Our agency would take all the risk – meaning effectively pay for the event, because it was clear that it would take a couple of years for […]
business campaigning® in Washington D.C.
Last Friday the time had come. I ran Washington D.C.’s first campaign strategy workshop based on my business campaigning® model. The workshop was for a client of our partner agency turner4D. Most important tools were „Four Layers of Planning“, a strategy mindmap based on my strategy definition and a process that has proved to be […]
Seth Godin And Strategic Campaigning Guideline No. 6
As some of my readers may know I created a set of 14 Strategic Campaigning Guidelines that should help any campaigner or campaign manager to be more successful by complying with them. «Tenacity and perseverance in the pursuit strategy» is No. 6. The best English literature about it is probably the English version of my book The […]
Fire Your Guns
Campaigning like Rock’n’Roll is continuing with the release of another Single and upcoming new album by the German AC/DC-styled Rock’n’Roll Band Blackbird. The album is co-produced by me and sponsored by my agency business campaigning Switzerland GmbH.
About Value: The Art of Asking
A few days ago I came across this speeach by Amanda Palmer, a musician who plays for free and offers her music for free but making a fortune by asking her fans to support her. How can you better determine the value of what you do? I never made them pay. I asked them. (…) By […]
How big is your brand’s social media engagement really?
I just read this article „What’s A Facebook “Like” Really Worth?“ in which the authors suggest a „a new Facebook Likes Per Million (LPM) equatio“. Brand strength has traditionally been measured by the number of consumers actively engaged with a product or service—often requiring marketers to employ costly, complicated analytics. Now there is an alternative. […]
When Rock’n’Roll meets Business Strategy it sounds like AC/DC
Today I started promoting my new book and sent the following media release to various Rock’n’Roll magazines. Curious, what’s going to happen. When Rock’n’Roll meets Business Strategy it sounds like AC/DC „The AC/DC Strategy – Rock’n’Roll and the 14 Strategic Campaigning Guidelines for Marketing, Communication“ is a new book written by Switzerland’s campaigning theory pioneer Peter Metzinger. Since 19th […]
What is new about «transmedia storytelling and branding»?
A few days ago I reveived an invitation to an event titled «Transmedia storytelling and branding: Mapping new territory» Corporate communicators and marketing professionals find themselves in the midst of a period of a profound and prolonged media change that is impacting how content is generated and circulated in ways that will rewrite the rules around […]