Organisation, Konsistenz und das business campaigning® Modell

Seth Godin ist einer meiner Lieblingsblogger (den ich übrigens gerne mal als Referent zum Campaigning Summit Switzerland einladen möchte, was aber wahrscheinlich nicht finanzierbar wäre… Oder kennt jemand einen Sponsor, der das bezahlen würde?)

Kürzlich las ich diesen Beitrag von ihm: Alphagrams

It turns out that competitive Scrabble players always arrange the letters on their rack in alphabetical order.

The reason makes sense: By ensuring consistency, the patterns appear. You’ve seen this before…

That same discipline works in most kinds of problem solving. Develop a method where you organize all the inputs, the assumptions and the variables in the same order. Consistently grouping what you see will make it ever more clear that you’ve seen something like this before.

History doesn’t repeat itself, but it rhymes.

Genau diesen Effekt hat die Arbeit mit dem business campaigning® Modell. Indem man die Informationen nach Vorgabe in eine bestimmte Ordnung bringt, erkennt man Muster, die einem vorher verborgen geblieben sind. Aufgrund dieser Muster lassen sich dann bessere strategische Entscheidungen treffen.

Wer mehr zum Thema wissen möchte, kann mir schreiben oder in meinem Buch nachlesen.

«Connect to‘ vs. ‚Connect» – I couldn’t write it better. And we want more!

I love Seth Godin’s blog. He really knows how to express things in a simple way and how to give you new insights by focussing on what really counts. Yesterday I read a post titled «Connect to‘ vs. ‚Connect».

Since splitting from Campaigning Summit Vienna we have been re-thinking the whole event, working out what is different between an Austrian and a Swiss approach, what is the Campaigning Summit Switzerland’s particular identity, what makes it different from other, similar events.

One thing is the Swiss mentality of course, influenced by the Swiss campaign’s against Austrian occupation, our rejection of authorities and «titles» and our direct democracy.

The Swiss mentality matches exactly with how we planned the event already back in 2004, long before the Campaigning Summit Vienna, which reflects more the Austrian style of having a leader and a crowd of followers. That doesn’t work here, of course. Our approach is to build and maintain a community, or a «tribe», as Seth calls it.

Seth’s blog post explains precisely the direction in which we plan to go with the Campaigning Summit Switzerland. I couldn’t explain it any better.

When you connect your customers or your audience or your students, you’re the matchmaker, building horizontal relationships, person to person. This is what makes a tribe. People caring about people. Side by side, multiplying exponentially.

We, the team of business campaigning Switzerland GmbH, want to be the matchmakers. We want to bring all people together who love Campaigning as a way of thinking, planning and delivering change. We want to provide a platform for networking, inspiration and learning from each other. That’s is. Campaigning Summit Switzerland.

To learn more, please read Seth’s post:

Let’s discuss this at Campaigning Summit Switzerland 2015: – We have 140% registrations compared to last year at the same time. But we want more! Better get your ticket now.

Seth Godin And Strategic Campaigning Guideline No. 6

As some of my readers may know I created a set of 14 Strategic Campaigning Guidelines that should help any campaigner or campaign manager to be more successful by complying with them. «Tenacity and perseverance in the pursuit strategy» is No. 6. The best English literature about it is probably the English version of my book The AC/DC Strategy (Kindle, Paperback). And then last week I came across a post on one of my favourite blogs (Seth Godin’s blog). It explains perfectly what I mean. Read it (here or here):

Tenacity is not the same as persistence

Persistence is doing something again and again until it works. It sounds like ‚pestering‘ for a reason.

Tenacity is using new data to make new decisions to find new pathways to find new ways to achieve a goal when the old ways didn’t work.

Telemarketers are persistent, Nike is tenacious.

AC/DC is probably both. And what are you?

(Find out more by booking the upcoming Campaigning  Training in Zürich, 21st and 22nd November)